Chapter I: A Montclair Classic
Since the beginning, our clients have remained our priority. Telling our story to you is how we want to introduce ourselves to you and our Montclair community. It’s our way of keeping our promise to the core of what Chelsea Square is and our promise to serve you with your favorite bath and body products. This first chapter of our series celebrates Chelsea Square’s heritage and the core of who we are. Follow us as we take you through the history of where we were and guide you to where we are now.
Initially born as a Caswell Massey purveyor, Chelsea Square thrived under the direction of its original owner Sandy. For 25 years she cultivated a store worth visiting. During that time, Sandy explored the opportunities for the store as it flourished within the Montclair community. This included expanding the Caswell Massey collection to include other classic and well-known brands such as Kiehl’s, Crabtree & Evelyn, and lines for men like Geo F. Trumper.
Still thriving as Upper Montclair’s staple for bath, body and home products, Chelsea Square was sold to Vicki Schuckman in 2003. Both women believed in staying true to the store’s core and the community that has supported it since the beginning. The transition was a natural fit as Vicky had an affinity for the products and people. For the next 17 years, she listened to what community members were looking for and brought in exciting brands.
In April of 2017 Chelsea Square was sold to businesswoman, mother, and Montclair native Karalynne Wolfe. This marked the beginning of the third generation of the Montclair staple and the continuation of a dedication to the store’s core and community. “We’re looking to expand the Chelsea Square collection to include great brands and serve beautiful products to the local community. All we’re trying to do is put our spin on the beauty of what Chelsea Square is.” As the store continues to go under beautification, rest assured your favorites will remain on our shelves.
Keep a lookout for our next chapter dedicated to introducing Karalynne and her vision for Chelsea Square. It’s a good one, we promise.
Classic story, Exciting future.